Domain Names | Choosing your 'www' NAME
Owning a relevant domain for your web site or blog has a huge impact in the way that users and search engines index your website. Domain names are an inexpensive way to develop, protect and promote your brand, and customers looking for online products and services will seldom take your site seriously if it does not have it's own domain name. Without a registered domain name, your website or blog is likely to be thought of as not being relevant.
What makes a Great Domain Name
The best domain names are memorable ones, because if visitors can easily remember the name of your site, they are more likely to come back. Obviously if you have a company or organization name and that domain name is available - its a good idea to own and use your company name domain for your website, especially if you already have some brand recognition. We often will associate a company with one of more domain names, each geared towards specific target market audiences and customized website landing pages
Characteristics of Premium Domains
Web users who remember a companies domain name will more often than not assume it ends in 'dot com' Sites using a domain extension other than 'dot com' run the risk that website visitors may remember their domain name (but not the extension) & end up on their competitions website.
Domain Name Selection
When developing new brands , always start by searching for and purchasing the domain name first as this can often become the brand that you promote and trademark. Choose keywords specific to your industry, as they help make a domain name memorable and help improve your brand search engine ranking and online visibility.
Let Us Research and Register Your Domain
When we help our clients find a new domain name, we fully research the chosen name and its search engine traffic potential before registering it. Owning a relevant domain for your web site or blog has a huge impact in the way that users and search engines index your website. Domain names are an inexpensive way to develop, protect and promote your brand. Make sure you choose an effective and memorable domain name.
CALL US FOR A FREE CONSULTATION
Call us for a free consultation to clarify your business and product marketing needs.
Call Peter Bussell @ 613-978-8644 weekdays between 9 am - 5 pm to book a free consultation.
What makes a Great Domain Name
The best domain names are memorable ones, because if visitors can easily remember the name of your site, they are more likely to come back. Obviously if you have a company or organization name and that domain name is available - its a good idea to own and use your company name domain for your website, especially if you already have some brand recognition. We often will associate a company with one of more domain names, each geared towards specific target market audiences and customized website landing pages
Characteristics of Premium Domains
- Short and easy to spell.
- Incorporate keywords or popular search terms.
- Include an industry relevant word like "auto", .
- Are familiar sounding and/or memorable.
- Ends with ' dot com'
Web users who remember a companies domain name will more often than not assume it ends in 'dot com' Sites using a domain extension other than 'dot com' run the risk that website visitors may remember their domain name (but not the extension) & end up on their competitions website.
Domain Name Selection
When developing new brands , always start by searching for and purchasing the domain name first as this can often become the brand that you promote and trademark. Choose keywords specific to your industry, as they help make a domain name memorable and help improve your brand search engine ranking and online visibility.
Let Us Research and Register Your Domain
When we help our clients find a new domain name, we fully research the chosen name and its search engine traffic potential before registering it. Owning a relevant domain for your web site or blog has a huge impact in the way that users and search engines index your website. Domain names are an inexpensive way to develop, protect and promote your brand. Make sure you choose an effective and memorable domain name.
CALL US FOR A FREE CONSULTATION
Call us for a free consultation to clarify your business and product marketing needs.
Call Peter Bussell @ 613-978-8644 weekdays between 9 am - 5 pm to book a free consultation.