Online Marketing | Developing a Campaign
An effective online marketing campaign involves a lot more than simply driving clicks to your company web site. Successful online marketing is not about simply renting a mail list and blasting out your message to everyone on it. Our marketing associates know what it takes to attract qualified prospects, and convert leads into sales.
Irrespective of whether you are a large or small business wanting to sell products online or promote a service, generate leads, or simply increase brand awareness, we customize a campaign with your specific objectives in mind.
E-mail Marketing
According to Forrester Research, over 35 percent of Internet user time is spent with email. Most people will check their work email even while on vacation or during the weekend. E-mail is integrated in to the lives of almost everyone you know and is a significant part of our everyday lives.
The cornerstone of any successful online marketing is the development in-house e-mail lists. Unlike using rented email lists , you can effectively develop long-term relationships with your online audience using mail lists which have been organically grown from your companies own contacts, trade shows and website.
When it comes to online marketing, trust is the key element. Never abuse your relationship with list members. Its just as easy for list members to 'unsubscribe' as it was to subscribe to your list, meaning its vital to ensure that the e-mails you send out are relevant and offer value.
Have one of our e-mail marketing associates work with you to create an online campaign that delivers valuable information to your prospects and clients.
Pay-Per-Click and Sponsored Ads & Pay-per-click and sponsored advertising
The cost of pay-per-click adwords is skyrocketing but can still be effective for some businesses. The key factor determining pay-per-click ads position is whether the sponsored ad is credible and you select the right keywords to bid on. Irrelevant keywords will be rejected by Google, so its important to choose only keywords that actually relate to your site’s content. Relevant keywords will drive targeted traffic to your website. You pay every time a searcher clicks on your website, so it’s important to ensure that each click offers your prospect a clear "call to action" .
The most important aspect of PPC campaigns is to ensure that they are geographically targeted to the companies location and scope of operations, or clicks could be coming from random searches that have no possibility of doing business with you company
Have one of our specialized marketing associate's work with you to develop and cost effective pay-per-click campaign.
CALL US FOR A FREE CONSULTATION
Call us for a free consultation to clarify your business and product marketing needs.
Call Peter Bussell @ 613-978-8644 weekdays between 9 am - 5 pm to book a free consultation.
Irrespective of whether you are a large or small business wanting to sell products online or promote a service, generate leads, or simply increase brand awareness, we customize a campaign with your specific objectives in mind.
E-mail Marketing
According to Forrester Research, over 35 percent of Internet user time is spent with email. Most people will check their work email even while on vacation or during the weekend. E-mail is integrated in to the lives of almost everyone you know and is a significant part of our everyday lives.
The cornerstone of any successful online marketing is the development in-house e-mail lists. Unlike using rented email lists , you can effectively develop long-term relationships with your online audience using mail lists which have been organically grown from your companies own contacts, trade shows and website.
When it comes to online marketing, trust is the key element. Never abuse your relationship with list members. Its just as easy for list members to 'unsubscribe' as it was to subscribe to your list, meaning its vital to ensure that the e-mails you send out are relevant and offer value.
Have one of our e-mail marketing associates work with you to create an online campaign that delivers valuable information to your prospects and clients.
Pay-Per-Click and Sponsored Ads & Pay-per-click and sponsored advertising
The cost of pay-per-click adwords is skyrocketing but can still be effective for some businesses. The key factor determining pay-per-click ads position is whether the sponsored ad is credible and you select the right keywords to bid on. Irrelevant keywords will be rejected by Google, so its important to choose only keywords that actually relate to your site’s content. Relevant keywords will drive targeted traffic to your website. You pay every time a searcher clicks on your website, so it’s important to ensure that each click offers your prospect a clear "call to action" .
The most important aspect of PPC campaigns is to ensure that they are geographically targeted to the companies location and scope of operations, or clicks could be coming from random searches that have no possibility of doing business with you company
Have one of our specialized marketing associate's work with you to develop and cost effective pay-per-click campaign.
CALL US FOR A FREE CONSULTATION
Call us for a free consultation to clarify your business and product marketing needs.
Call Peter Bussell @ 613-978-8644 weekdays between 9 am - 5 pm to book a free consultation.