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PPC    | Pay Per Click Management

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Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.

About PPC Management

PPC management
 is the maintenance and monitoring of Pay Per Click advertising campaigns and typically includes reviewing performance reports, designing and testing PPC ad campaigns and tracking conversions and their cost effectiveness. It often involves writing and editing advertising copy, refining and expanding lists of keywords and altering bid prices as the cost of bid words tends to increase with market segment popularity

Why PPC Management?

The process of designing campaigns, matching and optimizing web page keywords, managing campaigns and ad groups all contribute to making pay per click account management a very time consuming process. Do not expect to set up an effective pay per click campaign and leave it running on auto mode. It requires focus and attention that few companies have the time or resources to commit to, which is why many companies today outsource their PPC campaigns to professionals specializing in PPC Management

 If correctly managed , PPC  is a very effective marketing tool for generating instant exposure for your company website and can also position you in front of a very large qualified audience. Pay per click is cost effective because you only pay when your ad is clicked on. A well designed campaign will ensure that you get qualified leads at a very cost effective price. Choose a PPC management company that has experience working in multiple vertical markets and a whole cross section of industries.

If you choose the right PPC management company,  not only will business flourish, you will cut costs and increase your companies ROI 

Keep your company to stay ahead in the race.

CALL US FOR A FREE CONSULTATION

Call us for a free consultation to clarify your business and  product marketing needs.

Call Peter Bussell @  613-978-8644  weekdays between  9 am - 5 pm to book a free consultation.


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